THE FAMILY LABEL

Welcome to YOOKIND, a world that celebrate the "wild and kind" family life.

Our mission is to design products that embrace the wildness of the family life with kindness and love, making it, for what we can, a bit easier. 

We’re both, wild and kind, and we literally embrace these values and the emotions that come along with them.

YOOKIND combines style, quality, comfort and sustainability. Our core designs for clothes and accessoires is studied in order to grow with their time and needs, lasting for years. Our products are timeless, very easy to be matched together. The materials are selected with a particular attention to quality. We usually work with high-standard and geographically closed fabrics, who share our values and a sustainable corporate culture, that respects the environment and people.

YOOKIND is more than a brand to us, is a vision and a lifestyle.
If you feel stylish, wild and kind, then you're ready for joining us!

DESIGN

Thanks to the minimalist and long lasting design, the items of clothing can be easily combined with each other. All is designed and created exclusively by us, with an italian core design and an international spirit.

QUALITY

The quality is important to us. The materials are selected by us to last  for a long time and give the best comfort.

COMFORT

Thoughtful oversize designs ensure that the garments can be worn for more than one season.

SOSTENIBILITY

We are committed to using sustainable yarns as much as possible, focusing mainly on organic cotton and recycled materials. Our green commitment continues in internal company management and packaging. Our orders arrive in 100% biodegradable bags.

TEAM

Behind YOOKIND there two women, who want to offer fashionable family basics that last a lifetime.
Two mothers, who wish to create a world full of beautiful things, where children could grow up happy, free, self confident. Two professional fashion enthusiasts, reunited togehter after many years.
YOOKIND was built out of sharing their life experiences, between sleepless nights and a great desire to do.

NOEMI, after her studies at the University in Milan and her move, first in Germany and after in Switzerland, has gained over the years a vast experience in the marketing and sales sector for an important multinational company.  After she became mother for the first time, she started to create a brand, which had the purpose to merge her mum essence to her passion for design and fashion. After about three years and another little baby, she crossed again her path with Francesca, long after the time at school together in Milan.

FRANCESCA, she comes from Milan and is a real fashionista, she has an art background and studied Fashion Design at Istituto Marangoni in Milan. She has a great experience in the fashion's world, first in the style industry of an emerging brand and then as Textile Designer in the high fashion industry for years. After her maternity in 2021, she decided to combine her passion for style to children's needs and together with Noemi created YOOKIND.